BPP University
BPP needed a new consolidated brand identity that would: enhance its European stature; signal ‘Britishness’ to leverage UK education equities in emerging markets; engage with career-focused individuals and corporate customers alike; and capture the essence of their brand proposition ‘to build a career and stay competitive’. The lion shield was conceived along with a comprehensive visual system, which was applied to an array of touchpoints.

Brand Identity | Communications | Signage