The American School in London Donor Wall
The American School in London has a strong tradition of philanthropy. Every 5-7 years they run a capital campaign. These are large-scale, special fundraising initiatives for specific targeted projects, which are not supported by tuition revenue.

In acknowledgement of their last 3 campaigns, to coincide with an event celebrating philanthropy, Powell Allen were tasked with creating a donor wall. The donor wall was to incorporate the 3 campaigns and list over 2000 names.

We designed a wall grouping the campaigns as a series of ‘bouncing circles’. Each name was displayed on a raised tab. The result is a colourful, dynamic installation (7.5m x 2.2m) that encapsulates the spirit of ASL.

Signage