Berklee College of Music
with Seigel & Gale

Berklee’s image had become clinical and conservative. Yet the real college was surprising, changing, revolutionary — a microcosm of the music world. We captured this radical spirit, developing an identity based around “nothing conservatory about it”. Our brand and communications materials helped shift perceptions, re-establishing Berklee as the iconoclast it had always been.

Brand Strategy | Brand Identity | Communications | Website