GTT (Guyana Telephone & Telegraph)
with Principle Global, Radda & MCVI

GTT is the largest provider of telecommunication services in Guyana. With increased competition in the mobile market, coupled with a outdated brand, we were tasked with creating a new identity and communicating the brand positioning, 'do more'.

The logo comprises two inseparable components: bespoke GTT letter-forms and an exponential '+'. Together they encompass the brand’s vision, values, personality and is a visual interpretation of 'do more'. Furthermore, it suggests digital communication, connectivity and constant evolution with a level of modernity, optimism and fun.

As part of the rebrand, we created the launch advertising campaign, influenced the store interior graphics and designed other applications such as the SIM card, bag and uniform. A jaunty tone of voice was used, supported by colourful, custom styled pictograms. All touch-points were designed to: clearly communicate the 'do more' idea; be helpful and attract the attention of potential and existing customers; and, importantly, raise a smile!

Brand Strategy | Brand Identity | Communications | Advertising | Store Design