The Institute of Civil Engineers Benevolent Fund (ICE)
The Institute of Civil Engineers Benevolent Fund (ICE) exists to support civil engineers and their families. It does great work but this wasn’t reaching or being recognised by enough people. We created a brand to make the organisation more approachable, understandable and relevant. A new logo (speech bubble/hard hat), a striking visual identity and a powerful tone of voice made ICE more human and direct. Clear messages and new communications emphasised the services of the organisation and the actions it takes. Our work changed the perception and understanding of the organisation, so that more people will support and benefit from its essential services.

Brand Identity | Communications | Website | Event