Picture the Difference Charity
Our challenge was to coin a name, identity and website for a charitable online photographic competition. The solution needed to communicate the nature of the company and its brand proposition “we harness creativity to create a positive change for the world”. The descriptive 4 by 6 logo works on two levels: it encourages photographers to capture their unique view of the world; and implies the positive difference a donation to charity can make.

Naming | Brand Identity | Communications | Website