Transform Coaching
Transform Coaching is a commercial offshoot of Youth at Risk, a charity who works with society’s most disaffected young people across the UK. Fundamentally, participants are introduced to a new way of thinking, a new way of connecting with other people and a new way of coaching. Our brief was to communicate Transformation. We created a maze monogram, with an exit marker that signifies the individual’s successful journey of transformation. The mark conveys courage — a testament that 'achievements aren't always easily gained, but persevere, and you'll reach new levels of performance.' The visual system uses bold typography and messaging, reinforced with an underline that stems from the logo.

Brand Identity | Communications | Website