Alen Yacht
With a 20-year heritage in yacht design and construction, Alen Yacht had established a reputation for innovation and uncompromising quality. They needed a brand that reflected their artisan approach and ultimately celebrate the sleek beauty of their tailor-made luxury yachts. Our quietly confident identity denotes purity and quality. It captures the serene lap of a wave and echoes the flowing contours of the Alen 68 hull (designed by Foster + Partners). This concept is expanded upon through the use of bands, representing the repetition of waves and the Alen Yacht signature ‘all round’ wooden deck. The visual system is a strong differentiator within their sector and is applied across all materials in a bold manner. Winner of Webby Award Honoree 2014.

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