Saks Fifth Avenue
with Pentagram, NY

Saks had never established a single logo, colour or pattern. We modified their 1973 logo, anchoring it within a square. This we subdivided into 64 unique tiles which could be used individually, rotated, shuffled and combined to create infinite forms. Embracing their heritage yet very contemporary, Saks finally had the signature brand they desperately needed.

Brand Identity | Communications | Packaging