Dr. Panda
Dr. Panda is a leading kids’ app developer. They create games, toys and animations to help young kids learn about the world. They have created over 30 apps, which have had a total of over 85 million downloads.

To coincide with the launch of the new Dr.Panda 3D animation series, we were tasked to design a new logo. The logo had to appear familiar to their current users, but also align with the future vision of the company.

The previous logo was complex, didn’t reduce well and felt dissonance from the rest of the brand.

We simplified the logo by creating bespoke lettering, which incorporated the personality of Dr. Panda. This included retaining the mortar board. We repositioned this to sit above the ‘P’ of Panda, rather than the ‘D’ of Dr. This allowed us to create a shorthand version of the logo for use on app icons and youtube video thumbnails. We also created a visual identity system that was rolled out across all touch points.

Brand Identity | Communications | Website