The University of Cambridge Judge Business School
The University of Cambridge Judge Business School did not have the recognition it deserved. Its brand was hampered by several name changes and an inconsistency in messaging and materials from the school's programmes. We helped define a new brand focus — breakthrough — that built on the University's heritage. We defined a modern and consistent identity that could be flexed to speak to different audiences. And, importantly, we created an intelligent and challenging voice, reflecting the quality of thinking and education the school delivered.

Brand Strategy | Brand Identity | Communications | Advertising