MyRemede
with Principle Global, MCVI & Radda

MyRemede is a new company in the CBD (Cannabidiol) market, USA. It was established to unlock the full potential of plant-based treatments for the world and to make their use trusted, credible and safe.

The challenge for Powell Allen and team was to create a brand positioning and identity that set MyRemede apart from the widening array of marijuana-related products.

In a market that has variation in product quality and regulation, we positioned MyRemede with a focus on science and as a brand that stood for credibility, professionalism and responsibility.

A visual language was created to communicate the brand positioning “Clinical Botanics”. The distinct typographic system depicts a metric rule, which supports the brand’s drive to deliver precision on every level. The rules frame all key information. It is supported by a colour palette that uses earth tones with a molecular texture. Natural materials are used for the Interiors that are inspired by old medicinal cabinets.

Brand Strategy | Brand Identity | Communications | Packaging | Website | Store Design