The Drops

The Drops mission is to become the premier esports media collective, merging sports & entertainment with gaming.

In a sector that is awash with complex and garish identities, our objective was to create a confident identity that was both simple and playful.

The name ‘Drops’ refers to gamers ‘dropping’ into games or connecting through ‘offline’ communities.

By taking the ‘D' letterform and repeating it, we created a unique symbol/character for the brand — one which embodies the gamer, as well as the spirit of gaming and competitiveness.

The attitude of the brand can be expressed through the animation of the symbol. Equally, the symbol can be applied in 1-colour to merchandise and co-brand opportunities and still hold its own.

Identity